Shaista Asif

Group CEO and driving force behind the creation and global rise of PureHealth

Shaista Asif is the Group CEO and driving force behind the creation and global rise of PureHealth, guiding its transformation from a national healthcare group into one of the world’s most integrated health ecosystems, bringing together care delivery, data, and technology at scale. At the core of Shaista’s leadership is a fundamental shift from reactive sick-care to proactive, longevity-focused healthcare — reframing how health systems are designed to serve populations, not just treat illness. As the second largest healthcare provider in the world outside the United States, PureHealth is using its scale and system-level capabilities to help shape the future of healthcare delivery, with a focus on prevention, outcomes, and extending health-span.